Bilingual Service

Publipage clients can rely on a dedicated and skilled team with extensive experience in both print and electronic directory advertising. We serve our clientele in both English and French from offices located in Montreal, Quebec City and Toronto.

Strategic Planning

A thorough understanding of clients, their goals, target markets and competitors are all factors that enable Publipage to develop directory-advertising strategies that take into account the importance of branding and integrate smoothly with mass media and direct marketing campaigns.

Media Planning

The arrival of new players in the Yellow Pages industry along with the multiplication of innovative products has it increasingly complex for advertisers to decide where to invest.

By using all the means available, including publishers’ ad placement policies, incentive programs, alternate formats, electronic directories and balanced investments in different markets, Publipage offers clients a diversified approach that lets them benefit from new products and services while maintaining their advantages and staying within their directory advertising budget.

Research

As a member of the Yellow Pages Integrated Media Association and as a certified marketing agency recognized by all North American publishers, Publipage has access to extensive research on Yellow Pages usage.

Regarding the utilization of particular headings or product and service categories, or for the Yellow Pages in general, we provide our clients with the relevant tools and data to make enlightened marketing decisions.

In cooperation with clients, Publipage also conducts research for specific needs – to compare the utilization of directories by different publishers, to evaluate creative approaches and formats, etc.

Art Work

They say a picture is worth a thousand words, but which picture will grab the consumer’s attention in an advertising environment? Publipage clients can rely on a team of skilled and talented graphic designers to develop high impact display ads specific to this media. Our ability to combine clients’ graphic standards with the specifications of each publisher has become one of our greatest strengths.

Competition analysis

Yellow Pages directories are a unique media in that no other print media brings together so many advertisers in the same space. In this environment, all advertisers in the same category of products and services are rubbing shoulders.

Publipage has developed tools that provide our clients with a good assessment of how much their competitors are spending in all the regions covered, as well as what formats they are using their ranking

Internet advertising

Far from being competitors, the print and electronic Yellow Pages are complementary. In fact, people who use online services consult the Yellow Pages 23% more often than non-users.

The electronic Yellow Pages have seen phenomenal growth in recent years, attracting a vast audience of qualified buyers. The managers of such portals as yellowpages.ca and superpages.ca have multiplied partnerships with widely referenced portals like Yahoo, MSN, AOL, Sympatico, Excite and many more, generating even more traffic on their sites.

As a certified agency, Publipage has access to the most up-to-date information on all new services available to advertisers and the programs available. Our clients can count on our expertise to evaluate their visibility in these directories and make sound recommendations.

CO-OP advertising

Co-op advertising programs are a way for manufacturers and suppliers to share the cost of directory advertising with retailers and distributors. This translates into more effective directory advertising and helps advertisers stand out from the competition.

Publipage’s clientele includes several companies who have adopted this approach to get more bang for their buck. We understand the benefits and we make the program easier to manage.