Online Services

Publipage has developed innovative online services so our clients can access specialized tools to manage their directory advertising through the Publipage site, significantly decreasing paper waste.

Clients can also…

* Access budget figures in real time
* Receive, approve and/or change proofs online, confidentially
* Get socio-demographic data
* Get maps of the territories covered
* Get rate/format analysis for all territories they want to cover.

Access to these services is exclusively for Publipage clients. To learn more about these services, click “Contact Us”.

Special Offers

The effervescence in the directory advertising market generates a multitude of promotional offers developed by the publishers. The Publipage team has in-depth knowledge of all programs and promotions available, for the benefit of our clients.
From discounts for larger ads or adding a colour, to free listings or ads and cross-promotions, Publipage will analyse any special offer according to each client’s specific needs. Our goal is to propose a formula that takes into consideration the client’s real needs while realizing savings and obtaining better positioning.

Advice on new directories

In recent years, with the heavy competition among Yellow Pages publishers, we have witnessed the multiplication of directories in any given territory. In Canada, this is seen particularly in Ontario and Quebec with the expansion of the Superpages and the launch of new neighbourhood Yellow Pages directories.

It is increasingly difficult for an advertiser to decide where best to invest, especially when advertising budgets are not growing. Publipage has monitored the trend from the beginning and can advise clients on the best approach to take according to their needs (target market, competitors, territory covered) to maximize the benefits.

Advice on new products

Well aware of the remarkable effectiveness of directories, distributed in 95% of homes and businesses, directory publishers in Canada have seized the opportunity to offer innovative new products, as have the American publishers before them.

The inside and outside covers, brand tabs, cover spines, wraparound sleeves and specialized sections now offer exclusive space for advertisers that want to reach local or regional clienteles.
The electronic Yellow Pages – www.yellowpages.ca and www.superpages.ca – also offer new products that let advertisers reach their target audiences more effectively.

Our clients are kept informed when such offers become available, and we analyse their appropriateness with them.

Presentation to your sales force

Are you organizing a convention for your members, retailers, distributors or franchisees? Preparing a seminar for your sales force? Do you want to know more about the potential of directory advertising?

Publipage can make a presentation that will address your specific points of interest and answer any questions from the participants.

White Pages Management

Managing White Pages listings differs somewhat from managing Yellow Pages listings. The procedures are set by the telephone companies, not the publishers.

Here are certain aspects that have to be considered:
* Who is your telephone service provider?
* Do you have a local address or do you want to list an address from another locality?
* Do you want to change your current listing?

Those are just a few of the points to be discussed when renewing or adding a White Pages listing. Publipage knows the procedures well and can put its extensive experience at the service of clients.

Computerized reports

Publipage offers all clients customized electronic reports: budget reports, detailed advertising reports or executive summaries, rate and format comparison analysis, etc. And all the final recommendations and proofs of listings and display ads are transmitted electronically.